Sup de Pub students attend studio day in Brighton
Sup de Pub students received advice on developing their portfolios and tested new media technologies during Brighton studio day.
The group of students, who are studying Art Direction & Creative Thinking, were in Brighton for the day to meet with self-employed graphic designer Henning Schmidt, who develops 3D and augmented reality content for clients. He showed students an AR application he had developed for the History Channel series Vikings. When an iPad or other mobile device with the app is held up to images of the show’s characters, it makes a life-like 3D version of the character appear on the screen.
The students received advice about how to get along working in a team in an agency and on how to develop their professional portfolios.
Schmidt discussed the ups and downsides of being self employed versus being employed as part of a team in an agency. According to Schmidt, doing Freelance work involves employing a wide skill set, including project management.
“There’s a lot of management skills involved when you are self employed,” he told the students. “It’s not just the creative work.”
He impressed upon the students the importance of being assertive so that they are not taken advantage of when dealing with clients, “That’s something I totally underestimated.”
He said that the advantage of working from an agency is being able to focus on specialising a particular skillset as work is performed as part of a larger team or company framework.
Students were also able to try out the latest in virtual reality technologies at the filmtiki studio, where they were able to dance in a virtual night club while wearing a VR head mounted device. They learned about the current applications of the technology and how they could incorporate AR and VR elements into their marketing strategies.
The students are currently in the midst of a two-week long competition with around 20 competing Sup de Pub teams across Groupe INSEEC campuses. The have been given a brief by client, Tropicana, to develop a 360 degree marketing campaign within a set budget. Students said they are excited about the challenge and are looking forward to their internships at top companies and firms around London.