- The UK Advertising Scene
- Professional Tools
- International Brand Strategy and Marketing
This programme is designed for future account executives, account planners and product managers who wish to benefit from an international experience in an English-speaking environment. The course include several agency visits and two competitions where both strategic thinking and creativity come into play.
The goal of this course is to introduce students to media planning and how to design as well as execute campaigns. They will receive both the necessary theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns. There will be a special focus on the UK advertising industry and how it relates to and influences European advertising.
Programme Mentor & Lecturer
Arthur is an integrated strategist working in East London. He started out as a Brand Strategist with Havas Worldwide Paris on EDF before long-jumping to London,
where he won creative and effectiveness awards for his client British Sugar at BD Network. In addition of the energy sector and FMCGs (Coca-Cola, Starbucks, Sony to name a few), Arthur has four years of experience in the automotive industry where he was in charge of the digital strategy for Nissan and Peugeot. In 2014, he became the mentor of Brand Strategy at INSEEC London to share his knowledge with the new generaEon of marketers. He currently works at Forever Beta helping Google meets its B2B objectives.
MBA students recently visited two highly regarded agencies based in London and are given every opportunity to learn immersively in the field.
MBA students perfomed live brief competition in real agencies based in London.