MASTERS IN BUSINESS INNOVATION & DIGITAL MARKETING

Programme Description

INFORMATION

Sessions & duration

This programme, delivered in the heart of London, aims to fast track your digital marketing career in Europe’s digital capital. You will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-edge, practical courses delivered by successful practitioners and accomplished lecturers.

This learning experience will open doors to a wide variety of careers in the digital marketing field, giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the Internet age.

Fall Intake
9 Sept, 2019
31 Dec, 2019
Winter Intake – TBC
13 Jan, 2020
23 April, 2020

Expand the market share through new media Offered in London since 2011, this programme allows students to learn the techniques of digital and social media marketing. The students will take away sound knowledge of the conception, production and delivery processes that go with creating an advertising campaign, learn how to work creatively as a team and pitch to clients by acting out a brief and pitch scenario. At the end of the programme, graduates will be able to implement and manage complex digital strategies that showcase websites and mobile sites, applications and social networks. This programme aims to fast track your digital marketing career in Europe’s digital capital. You will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-¬edge, practically minded courses delivered by successful practitioners and accomplished lecturers. This learning experience will open doors to a wide variety of careers in the digital marketing field, giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the internet age. This curriculum has been a huge success, allowing our students to rapidly find work either in France or internationally. After the first 6 months of full-time classes, students have to complete a 6 months internship.

This programme is open to students from INSEEC MScMba, INSEEC School of Business and Economics & ESCE.

Programme
  • UK Core Course
  • Digital Marketing and Social Media
  • Business and Management
  • Start-Up Project
  • Key Markets
  • Masterclasses
Highlights