MASTERS IN ART DIRECTION & CREATIVE THINKING

INFORMATION

This unique programme is done in partnership with SCA2.0 School of Communication and ran by the renowned Marc Lewis. Students get mixed with internationals and daily challenged and mentored on everything advertising. With some world-famous guest speakers and dedicated mentors to support their learning, this is truly a unique experience and a fantastic opportunity.

This programme includes a range of courses taught by professionals within the film industry and includes technical courses, workshops, Media Planning, and Social Media.

The goal of this course is to introduce students to media planning and how to design as well as execute campaigns. They will receive both the necessary theoretical background knowledge as well as practical insights into the design, production, and placement of advertising campaigns. There will be a special focus on the UK advertising industry and how it relates to and influences European advertising.

Students will take away sound knowledge of the conception, production and delivery processes that go with creating an advertising campaign, learn how to work creatively as a team and pitch clients by acting out a brief and pitch scenario.

Fall Intake

9 Sept, 2019 – 31 Jan, 2020