MBA & Masters

Digital Marketing & Innovation Management

  • The UK Advertising Scene
  • Professional Tools
  • Professional Tools
  • Masterclasses
  • Start-Up Project

Master digital media to develop brand awareness and sales

Offered in London since 2011, this programme allows students to learn the techniques of digital and social media marketing. The students will take away sound knowledge of the conception, production and delivery processes that go with creating an advertising campaign, learn how to work creatively as a team and to pitch to clients by acting out a brief and pitch scenario.

At the end of the programme, graduates will be able to implement and manage complex digital strategies that showcases websites and mobile sites, applications and social networks.

This programme, aims to fast track your digital marketing career in Europe’s digital capital. You will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-­edge, practically minded courses delivered by successful practitioners and accomplished lecturers. This learning experience will open doors to a wide variety of careers in the digital marketing field, giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the internet age.

During my third year of study in Brand Strategy at Sup de Pub Lyon, most of our teachers had encouraged us to continue our studies abroad – they were right. London is one of the best cities in the world if you do want to work in the digital field – which I do – and as the INSEEC Group proposed a Master in Digital Marketing and Innovation Management, it was a perfect opportunity to live abroad and improve my English at the same time.
~Camille T., session 2013-2014