MBA & Masters

Art Direction & Creative Thinking

  • SCA 2.0 Partnership
  • Technical workshops

Sept, 2017 - Feb, 2018

Immersion in the world of English and American advertising with SCA2.0

This programme includes a range of courses taught by professionals within the film industry and includes technical courses, workshops, Media Planning and Social Media.

The goal of this course is to introduce students to media planning and how to design as well as execute campaigns. They will receive both the necessary theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns. There will be a special focus on the UK advertising industry and how it relates to and influences European advertising.

Students will take away sound knowledge of the conception, production and delivery processes that go with creating an advertising campaign, learn how to work creatively as a team and to pitch to clients by acting out a brief and pitch scenario.